Privacy Policy

Who we are

PixelGuard (“we”) is a Shopify app that helps merchants keep their checkout conversion tracking working and monitored.

What we process

• Store data: your myshopify domain, store email, plan, and the conversion-destination credentials you provide (encrypted at rest).
• Conversion events: order value, currency, line items, and non-identifying match signals (cookies such as _fbp/_fbc, IP address, and user agent).
• Customer identifiers for ad matching: only when the shopper has consented to marketing, we receive their email, phone, name, and city/zip/country to improve ad-conversion matching. These are hashed (SHA-256) the moment we receive them and the raw values are immediately discarded — we never store, log, or retain raw personal identifiers. Only the irreversible hashes are sent to the ad platform you connect.

How we use it

Solely to relay your conversion events to the destinations you configure (e.g. Meta) and to alert you when tracking stops. We do not sell personal data or use it for our own advertising.

Sub-processors

Conversion events are sent to the ad platforms you connect (e.g. Meta). We use infrastructure and email providers to operate the service.

Retention & deletion

We honor Shopify's GDPR webhooks: customer data-erasure requests redact personal data from stored events, and uninstalling the app removes all of your shop's data. You can request deletion at any time.